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Product strategy, ux strategy & business impact
In this Masterclass you will discover how to combine user needs with organizational goals to develop an impactful strategy. You will apply the theory directly to your own projects and receive personal guidance in small groups. Perfect for professionals who want to strengthen their strategic skills!
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Length
2 days
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Costs
€ 995,-
In Brief:
-> Practice-oriented: Apply theory directly to your own case.
-> Personalized: Small groups for 1-on-1 attention.
-> Strategic insight: Learn to connect user needs and organizational goals.
-> Useful tools: Work with the UX Strategy Canvas or Product Canvas.
-> Immediately applicable: Develop skills for impact in your organization.
Day 1
Enjoy our online masterclass. Bring your own case and work with guidance on it. We give lots of templates, tools and checklist. Be prepared; it cost you 8-16 hour study.
Day 2
Present your case and get feedback from the trainer and others. If you work nearby our offices, you are invited to join day 2 in person in our office. Otherwise join online.
Afterwards
Received our certificate. Stay connected. We offer a wide Slack community with all ex-students; they help each other. Enjoy long life availability to our templates.
Program
Develop a (UX) product strategy that integrates user needs and organizational goals. Applying the UX Strategy Canvas to your own case-Prioritizing UX backlogs based on user data and creating support for UX within your organization.
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Day 1 (online)
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What is a UX Strategy and how can you create business impact with it?
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User Needs vs. Business Objectives: Developing UX Strategy as a Team
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Apply UX metrics, UX KPi's and OKR's to your interfaces
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Learn how to measure interface design according to your KPI's and business objectives
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Get to know a famous prioritazation matrix
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Inprire yourself by real life examples how business appllied ux strategy's
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Use the UX Strategy framework(cc)
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Work with one of the most important UX tools: the Feature Matrix Model (backlog). This is a tool for defining the requirements for an application.
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Create a Product Strategy for your application
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Get inspiration how product strategy and roadmaps could look like​​
Self study:
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Learn how to map user needs to business objectives; creating a UX Strategy
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Develop your own Product vision.
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Day 2 (offline or online what you prefer)
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Present your case: business objectives & user needs. Show how you applied UX KPI of OKR's to you case. Get feedback.
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We'll discuss the next steps in your career and possibilities for growth as a pro.
UX Strategy canvas in Figjam
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Is this for you?
You are working in Product field, UX or management and want to feel more confident in your skills and role.
You fell in love with UX and want to do more of it in your career.
You want a new UX job, preferably in a company that will support your leadership role.
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UX Designers, Service Designers, Interaction Designers
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Front-End Developers, Functional Designers
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Product Owners, Business Analysts
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Content Strategists
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Online Marketers / Conversion Optimization Specialists
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Start-up Founders
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Attendance
on day 2 there is a maximum of 6 participants.
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Language
Dag 1: Online masterclass is available in:
English
Spanish
Thai
German
Day 2: masterclass is available in English only ​
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When
Start this online masterclass when you like. Be aware that it cost you 8-16 hrs. of self study.
When you are ready you can schedule your day 2. This could be online or in one of our offices.
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Do I always get the certificate?
When you joined both days of the masterclass, and you can present a case where you applied all theory, you will get the certificate of the UX Academy.
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